Basketball and football, who is China’s first big exercise?

On September 15, with the referee whistle, the Spanish team defeated Argentina with a 95-bit fraction of Argentina won the 2019 Men’s World Cup champion. Hold the game at home, lost the game with the game with the signature of the signature, and the Chinese men’s basketball team will be broken.

On the other hand, the male football defeated the first battle, and the main Maldives successfully opened the 2022 World Cup Asian Budget.

Chinese men’s basketball team and Chinese men’s feet, two originals that have not been intended to integrate, have created a wonderful fate due to the World Cup of their respective projects in recent time.

Five Leagues, Champions League, European Cup, World Cup, and the world cup, the popularity and influence of the World Cup, even once over the Olympics.

The most popular in basketball, the greatest influence, the highest level of NBA, but it can’t match the Football World Cup. Two big spheres in the world have no many suspenses, but there is a different situation in China. Football and basketball, who is China’s first movement, and the topic discussed after people’s tea.

Who is the first movement in China, depending on two points.

First, the masses’ basis; second, industrial scale.

1, the number of basketball fans, the football pays high

“2018 China Basketball Industry White Paper” pointed out that in China’s sports industry, basketball has become the first movement. Two groups of young people under 20 years old and two groups of adults in adults are the most like basketball, accounting for about 52% and 40%, respectively, ranked first in all sports.

At the same time, according to leading US analyst firm released survey show for sports fans, NBA is currently China’s most popular sports league.

The combined data transmission costs, game ratings, the network pay to watch people as well as a range of indicators such as social media activity, more comprehensive.

In fact, in a similar survey in more than 20 countries around the world, only the Chinese market, NBA topping the list.

In addition, in terms of the size of the fans, basketball is also an advantage.

Football “world movement” in China has a broad mass base, Chinese fans overall size of nearly 200 million people, of which the number of fans regularly watch football league habits of about 30 million, paying spectators population has exceeded 14 million .

While the number of relatively large number of basketball fans. Pan-China 2018 the number reached 482 million fans, including the number of core basketball fans to reach 143 million people.

Fans from scale, larger basketball charm.

Also bring traffic to the commercial value of nurturing sporting events a broad mass base.

For basketball, the huge basketball fan base, a fan of the star players of the effect reveals the charm and the commercial potential of basketball, whether it is the most NBA fans concerned about the game, or in recent years increasingly popular CBA, events and players charm led an important part of the commercial value of the basketball industry.

NBA came out on top in order to, for example, 33% of Chinese NBA fans willing to watch and pay for. Since its creation in 2010 NBA Weibo, a total amount of more than 40.96 million fans, the NBA fans in the Twitter (27.9 million) of 1.5 times. NBA is also one of the highest Chinese sports broadcast rights fees.

As one of the most active social platform, focus on the microblogging total number of basketball-related events and the club’s fans more than 100 million. Meanwhile, the Tiger bashing as one of the most professional basketball forum, the monthly average of about 55 million active users. Social media has played to bring network traffic will actively promote the role of the basketball industry, the outcome is more evident especially after the market-oriented what is the breaking news reform China men’s basketball team.

RUTHERFORD basketball tournament as one of important copyright owner, its up to 482 million unique users. High-density, high coverage of attention, basketball is the most active support.

For football fans in recent years, most domestic events concern is the 2018 World Cup.

According google breaking news to cross-screen viewership 2018 World Cup coverage of CCTV released, the 2018 World Cup-related content touch up the number of passengers reached 27.85 billion, plus Youku, microphone cushions open data platform, touch up the overall World Cup visitors over 30 billion people.

From the point of view of network traffic, attention, football is significantly higher than basketball.

2, basketball participation is much higher than football

Contrast attention, participation more convincing. In China, football and basketball participation can not be compared.

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Subject to movement restrictions of its own characteristics, for basketball, a ball, a basket, a person can Hey up, but not football.

There are fans participate in sports can be a real fans, this is a lot of basketball fans believe that basketball is a source of confidence in China’s first movement.

Closely related to the participation of ball games is the infrastructure. At this point, football basketball has incomparable advantages.

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The large number of basketball venues. According to the State Sports General Administration of the Sixth National Stadium to census data, the number of basketball courts reached 596,400, accounting for 36.32% of all the number of sports venues, ranking first in all types of venues. Basketball court area of ??358 million square meters, accounting for 18.37% of the total area of ??all sports, ranking second in all types of venues.

In contrast, the number of football pitches a little “shabby.” According to statistics, as of 2018, there were 54,528 football field, new new news soccer field where the standard 13613, 40915 non-standard football field. According to the population in terms of the number of sites for every 10,000 to 0.4.

In densely populated national conditions, the construction of a football field takes a lot of manpower and money, but out of a basketball court or can. Subject to infrastructure, participation in basketball than a lot of football.

3, large-scale industrial soccer basketball positive reforms become a rising star

Since 2012, the total size of my country’s sports industry year after year growth trend is more clear, the sports industry has been unprecedented attention at the national policy level. From 0950 to 2400 billion sports industry with a bright future.

2016 domestic football industry total size of 125.9 billion yuan, an industrial scale is the highest in ball games. But with the Basketball Association of the positive efforts in recent years, industrial scale basketball is also a step by step to expand.

With the deepening of market-oriented reform of basketball, sports pan-entertainment features are also gradually emerging, basketball star basketball plays an important role in promoting the industry, this temporary lack of national football.

Some media reports, over 90% of users agree that the main reason for its own existence Yao Ming basketball concern. Obviously, Yao Ming, Chinese basketball because there is such a leader, only to attract more people’s attention. Unfortunately, the current football in China, Yao Ming is difficult to create a type of character. No matter what sport, you need a super hero, like a lot of people because Jordan and started to pay attention NBA, because Maradona and focus on football, like Yao Ming, the emergence of Chinese basketball more attractive, people have become more concerned about many.

In the depth of integration trends in entertainment and sports, the basketball than football one step ahead, on the one hand, more and more willing to build a sports and entertainment star image, but also very easy to drive fans to the relevant movement; on the other hand, increased recreation basketball elements, as well as variety shows packed into basketball, is becoming a craze.

So, football and basketball, which do you think is the first movement in China?

Data News Editor: Chen Hua Luo

New Media Design: A CNR

Reviewed by: Liu Jun

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